Growth Marketer · TEDx Speaker · Marathon Runner
VICTORVELAZQUEZ
01 / About
BUILDER.
RUNNER.
MAKER.
Six years building scalable growth systems for SaaS companies. I co-founded DeFrame, an AI startup for art museums, then drove growth at ProfitWell through its $200M acquisition by Paddle. Most recently stepped into the Director of Growth role at AWeber. Also a TEDx speaker recognized for leadership and creativity.
The kind of person who builds things rather than just uses them.
Espresso
Profitec Drive
E64 WS Grinder
Vinyl
AT-LP70x / AT-VMN95ML
iFi Zen Air Phono
Klipsch The Sevens
Based in
Hopkinton, MA
02 / Experience
WORK
AWeber
Director of Growth
2026 — Present
Growth- ▸Leading growth strategy and execution across acquisition, activation, and retention
NuvoAir Medical
Senior Growth Marketing Manager
2024 — 2026
+38% QoQ- ▸Drove 38% QoQ growth in new business and patient leads
- ▸Automated HubSpot campaigns, boosting engagement 30% and lead connections 62% QoQ
- ▸Leveraged AI tools to improve content personalization and efficiency by 25%
- ▸Managed brand identity overhaul including full website redesign
Help Scout
Growth Marketing Strategist
2022 — 2024
68% → 94%- ▸Increased opportunity conversion rates from 68% to 94%
- ▸ABM campaigns targeting key accounts drove 40% pipeline increase
- ▸200% growth in lead acquisition through scaled paid marketing
ProfitWell (Paddle)
Growth Marketer
2019 — 2022
$200M exit- ▸Pivotal role in $200M acquisition by Paddle through innovative campaigns and automation
- ▸Led ABM experiments driving 137% increase in sales opportunities
- ▸Reduced acquisition costs by 20% through tech stack optimization
- ▸Multi-touchpoint campaigns achieving consistent 18–20% conversion rates
DeFrame
Co-Founder
2016 — 2019
AI + Art- ▸Co-led AI startup connecting art museums with visitors via indoor navigation
- ▸Secured international museum partnerships, earned industry innovation awards
- ▸Built and led a cross-functional team of 10 across product, marketing, and strategy
03 / Projects
BUILT
DEFRAME
An AI-powered SaaS platform connecting art museums with visitors through indoor navigation and intelligent exhibit discovery. Co-founded with a team of 10, secured international museum partnerships, and earned industry awards for innovation.
BLOG
Thoughts on growth marketing, marathon running, and building things worth building.
Growth · Running · Startups
04 / Running
MILES &
MILESTONES
World Marathon Majors — 3 of 6 Complete
Represented Tracksmith & Ciele
Take a break